You remember, of course, the wildly successful “The Man Your Man Could Smell Like” Old Spice ads.
You may not know, however, the radical philosophy that spawned them.
The ads were created by Wieden+Kennedy, one of the most innovative and successful ad agencies in the world.
On a wall of their headquarters in the Pearl District of Portland, Oregon hangs a huge white canvas filled with tens of thousands of clear plastic pushpins.
It’s only by stepping away from the pushpin mural that the slogan appears: Fail Harder.
As an abject failure myself, I’m enamored with the motto.
I love a good failure, and I have the greatest respect for people who fail frequently and productively.
I have little respect for people who fail from a lack of trying, and I steer clear of those who fail often but never seem to learn the right lessons.
Productive failure is the fastest and most valuable school — provided you have the right attitude.
As Henry Ford said…