Why everyone should always be in sales

by | December 10, 2012

I love a man with an agenda.

Almost every time I see my friend John he talks to me about his network marketing company in an attempt to recruit me.

He looks me in the eye and speaks with boldness and purpose. He doesn’t weasel around the bush. His invitations are clear and direct. I know he cares for me and believes that his product can improve my life.

His solicitations don’t bother or offend me in the slightest. I have nothing but respect and admiration for his willingness to overcome his fear and make a better life for himself and his family.

I would think less of him if he didn’t try to sell me. His commitment is refreshing and infectious.

I wonder why we have such an instinctive aversion to salesmen and network marketers. I wonder why we post “No Soliciting” signs on our houses, then go inside and pump our brains full of TV ads.

Do door-to-door salesmen somehow pose more of a threat to our pocketbook than multi-national corporations with billion-dollar advertising budgets?

Why are we okay with McDonald’s, Taco Bell, and Frito Lay selling us health-crippling junk but not okay with our friends selling us health supplements? What makes the agendas of corporate advertisers legitimate and network marketers’ illegitimate?

Truth is, people with agendas rule the world. And if we don’t have a clearly-defined, passionate agenda of our own, we’re pawns of those who do.

An agenda is passion, purpose, and commitment. It is knowing who you are, what you stand for, what you believe in. It means having something to offer that improves people’s lives.

Everyone should have an agenda — a clear purpose that the world knows about. Something you’re trying to sell — yes, I said sell — to the world.

People with no agenda are to be pitied; they take orders from those who do. As Steve Jobs put it,

“If you don’t build your dreams, someone else will hire you to build theirs.”

Certainly, we have every reason to be uneasy around weasels with hidden agendas and ulterior motives. Snakes in the grass with unethical agendas should be avoided like the plague. And of course there are always selfish and pushy salesmen who don’t respect our time or wishes, who don’t sincerely care about us.

But weasels, snakes, and bulls are no reason to avoid and think less of people with sincere and honorable agendas.

Neither should our personal agendas be held hostage by fear of how we will be perceived by others.

The people I respect and admire most are those with clear agendas, a sincere concern for improving lives with their agendas, and the courage to promote their agendas with passion.

At the root of the fear of being sold is a lack of an agenda. We only fear being sold or taken advantage of when we don’t know who we are, what we want, what we stand for.

Clarity surrounding our personal agenda gives us maturity and confidence. We can listen open-mindedly to the agendas of others without fearing we’ll be swayed in a direction we’ll regret.

Not having a clear agenda also explains the fear of selling. Fear dissolves when we get in tune with our mission, and purify our motives in promoting it.

Know who you are. Know what you were born to promote and accomplish. Believe in yourself and in what you’re offering to the world.

Sell your agenda boldly and persistently, with pure motive: a genuine love and sincere concern for bettering people’s lives.

Everyone should have an agenda. What’s yours?

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