0 Items  Total: $0.00
Archive - March, 2011

Was Jesus Christ a Liberal Socialist?

jesuschrist 210x300 Was Jesus Christ a Liberal Socialist?A friend once asked my perspective on the question, “Was Jesus Christ a Liberal Socialist?”

The first step to answer this question is to define the terms. Much disagreement exists not because those arguing fundamentally disagree, but because they’re simply defining terms differently.

If by “liberal socialist” one refers to a person who seeks to serve his fellow man with compassion and charity, and who spends his life voluntarily clothing the naked, feeding the hungry, liberating the captive, educating the ignorant, and caring for the sick and afflicted, then yes, Jesus Christ was a liberal socialist and we should all strive to be liberal socialists.

If being a liberal socialist means striving to attain just and equitable society, a society where there are no rich or poor, where all men are treated equally, then Jesus Christ was a liberal socialist.

If liberal socialism means to give of our talents and substance to serve and uplift others, then Jesus Christ was a liberal socialist.

For those readers who are choking on my words, please read on carefully to digest the full context.

Consider the following excerpts from the Bible:

Matthew 19: 16 – 21
16 And, behold, one came and said unto him, Good Master, what good thing shall I do, that I may have eternal life?
17 And he said unto him…if thou wilt enter into life, keep the commandments.
18 He saith unto him, Which? Jesus said, Thou shalt do no murder, Thou shalt not commit adultery, Thou shalt not steal, Thou shalt not bear false witness.
19 Honour thy father and thy mother: and, Thou shalt love they neighbour as thyself.
20 The young man saith unto him, All of these things have I kept from my youth up: what lack I yet?
21 Jesus said unto him, If thou wilt be perfect, go and sell that thou hast, and give to the poor, and thou shalt have treasure in heaven: and come follow me.

Luke 6:35-38
35 But love ye your enemies, and do good, and lend, hoping for nothing again; and your reward shall be great, and ye shall be the children of the Highest: for he is kind unto the unthankful and to the evil.
36 Be ye therefore merciful, as your Father also is merciful.
37 Judge not, and ye shall not be judged: condemn not, and ye shall not be condemned: forgive, and ye shall be forgiven:
38 Give, and it shall be given unto you; good measure, pressed down, and shaken together, and running over, shall men give into your bosom. For with the same measure that ye mete withal it shall be measured to you again.

Matthew 25:34-46
35 For I was an hungred, and ye gave me meat: I was thirsty, and ye gave me drink: I was a stranger, and ye took me in:
36 Naked, and ye clothed me: I was sick, and ye visited me: I was in prison, and ye came unto me.
37 Then shall the righteous answer him, saying, Lord, when saw we thee an hungred, and fed thee? or thirsty, and gave thee drink?
38 When saw we thee a stranger, and took thee in? or naked, and clothed thee?
39 Or when saw we thee sick, or in prison, and came unto thee?
40 And the King shall answer and say unto them, Verily I say unto you, Inasmuch as ye have done it unto one of the least of these my brethren, ye have done it unto me.

In an interview with Pastor Rick Warren, Barack Obama, currently the most prominent liberal in America, said,

“America’s greatest moral failure…has been that we still don’t abide by that basic precept in Matthew, ‘Whatever you do to the least of my brothers, you do for me.’ That basic principle applies to poverty, it applies to racism and sexism, it applies to not…providing ladders of opportunity for people to get into the middle class…This country, as wealthy and powerful as we are, we still don’t spend enough time thinking about the least among us.”

I agree with those words — in a certain context — and I think that Jesus Christ, as I understand His life and teachings, would agree as well.

Content Vs. Context

Let’s pause a moment. Understand that no truth exists without context. Needles are content; using them to insert drugs or life-saving medicine are examples of context. Water is content; watering crops and drowning a person are examples of context. Needles aren’t good or bad — it’s how they are used that determines their virtue, or destructive power.

The words “liberal” and “socialist” are nothing but content; without understanding the context in which they are used it’s impossible to determine whether or not Jesus Christ was a liberal socialist.

To counteract my claims above that Jesus Christ was a liberal socialist, now consider a different context:

If by “liberal socialist” one refers to a person who justifies using force to steal from one person or group of people to give to another, then Jesus Christ was the furthest thing from a liberal socialist.

Force Vs. Voluntarism

gun to head Was Jesus Christ a Liberal Socialist?The crux of the argument lies in understanding the purpose and function of the government. As I have written elsewhere, government is force. No policy can ever be enacted through government without it being backed by a gun to the head of every citizen who chooses to disobey the law.

Those who claim that Jesus Christ was a liberal socialist, and who believe that liberal socialism is enacted by government force, misunderstand the voluntary nature of charity.

As I wrote in an essay entitled On Bridge-Building:

“Unprincipled social workers seem relatively harmless on the surface, yet when an entire culture embraces a false sense of government-sponsored philanthropy, the long-term consequences are an irresponsible society operating under a crippling sense of entitlement. The desire to lift and serve others is good, but the danger from the group I speak of comes from using government force to impose their sense of morality upon the populace. This degenerates into a moral cannibalism that ultimately destroys the society.

“When the true sense of public virtue is distorted and counterfeited to become forced wealth distribution, the virtue is lost and replaced with resentment and anger by those forced to give, and the loss of dignity and self-reliance on those who depend on the givers. False charity destroys those who know how to fish at the expense of those waiting for fish to be given to them. The cruel irony is that the people who are hurt the most by forced welfare schemes are the same people that misplaced charity is precisely designed to help. People who set out to ‘serve society’ and who do not operate under moral principles inevitably seek to ‘lift’ the bottom by forcefully taking from the top. The result is a miserable mediocrity for all.”

The gospel of Jesus Christ is, at its core, one of voluntary virtue. Being forced at gunpoint to support others is not virtue at all — it is unabashed theft.

While Jesus Christ demonstrated the path we should follow by washing Peter’s feet, He also taught, “Thou shalt not steal.”

Interestingly, contemporary liberals and socialists break one of His laws in order to fulfill another. They justify theft in the name of charity — ironically rendering charity obsolete in the process.

I wholeheartedly agree with Barack Obama — and Jesus Christ — that the ideal society is one in which all citizens seek the interest of their neighbors and do everything in their power to serve and uplift the downtrodden, the oppressed, and the underprivileged.

And I also believe and strive to adhere to the commandment, “Thou shalt not steal.”

Using the government to take from one person or group to give to another is an act of force. Strip away all of the nice-sounding language about “social justice” and the concept of the “village” and all it is is one person putting a gun to another person’s head and saying, “You will give this money or you will be shot dead, or at the very least imprisoned.”

“…a wise and frugal Government, which shall restrain men from injuring one another, shall leave them otherwise free to regulate their own pursuits of industry and improvement, and shall not take from the mouth of labor the bread it has earned.” -Thomas Jefferson

If charity is not implemented on a voluntary basis it is thievery, it is moral cannibalism, and it fails every time, as proven throughout history.

So, was Jesus Christ a liberal socialist? It depends on the definitions and the context. Our challenge is to follow Him without resorting to force.

Hub Mentality Isn’t Just for Businesses

Database marketing doesn’t just apply to business.

It also applies to every project where widespread influence is the goal, including but not limited to non-profit ventures, think tanks, personal blogging, and politics.

In fact, Hub Mentality was central to Barack Obama’s presidential campaign in 2008.

In What Americans Really Want…Really, Dr. Frank Luntz reports that Obama collected 13 million email addresses during his campaign. Luntz writes:

“With the stroke of a computer key, this national grassroots army of 13 million can be activated and deployed on any issue. It creates immense potential for political interaction, geotargeting, and rapid-response fund-raising.

“Three million of the 13 million donated to the Obama campaign at least once. And with every engagement of a supporter, the Obama camp learns, records, and saves ever more information about each individual slice in this ever-expanding pie.

“It’s a new form of proactive governing, waiting to be tapped for policy concerns as well as political campaigns. And it’s free. The Republicans are more than four years and ten million emails behind.”

At the time of writing this, Obama has more than 4.6 million Twitter followers, 1.84 million MySpace friends, 11.5 million fans of his Facebook page, and almost 200,000 subscribers to his YouTube channel.

His reach is staggering—and these media channels are all free to use.

Should You Publish a Full or Partial RSS Feed?

If you’re not familiar with RSS, watch this video.

One common question is whether businesses should publish full or partial RSS feeds.

In a full feed, RSS readers can read entire articles in their reader without having to click a “Read More” link that takes them to the full article on your blog.

In a partial feed, obviously, only a small part of each article is posted in RSS readers, and readers must finish reading on your blog.

Proponents of partial feeds are concerned that 1) web traffic will be reduced if they publish full feeds, and 2) full feeds make it easier for content thieves to republish their articles.

They also argue that clickbacks to articles on site are instant feedback — you learn which articles resonate more with readers.

Answering the question is a function of whether you want to spread influence or drive web traffic.

Influence Versus Website Traffic

If you want to spread influence, then publish a full RSS feed. Give your best content away, and piles of it. The more the better.

If you want to bring traffic back to your site, go with a partial feed.

But understand this: The influence approach will generate more traffic and market buzz for you in the long-term.

We’re major proponents of full feeds because we understand the power of influence on the web.

Sure, you’ll have a few knuckleheads that will skim your content. Sure, your RSS readers may not come back to your site as often.

But, as the music industry has learned the hard way, trying to control content online is a losing battle anyway. What’s more, you should hope and pray that people start spreading your content.

Sure, you want to be attributed, but most people will give proper attribution. And the people who don’t have lame sites, audiences, and business models, so you don’t need to worry about them.

And so what if RSS readers don’t come to your site? Are you worried about banner ad advertising revenues? Don’t — they’re too paltry to worry about. Unless you’re getting 10,000 hits per month or more, advertising shouldn’t even be on your radar as a viable income stream.

Generate high-quality, relevant content. Get it out into as many venues as possible. Publish the heck out of it.

You’ll develop a reputation as an influencer and it will come back to you exponentially over time.

Recommended Reading:

The Love of Liberty Versus the Hatred of Oppression

In the pursuit of happiness, the question one must answer is, “Do I love freedom, or do I hate oppression?”

On the surface, these questions appear to be a redundancy, yet what naturally flows from the answers to each are worlds apart in their long-term consequences.

Truth and freedom are synonymous with happiness. As man aligns his thoughts, speech, and actions with eternal, immutable truth, he discovers personal freedom and is therefore happy; one cannot be free and unhappy simultaneously.

Mere political freedom, therefore, is simply one level of freedom on an infinite scale, and is not the ultimate goal of the pursuit of happiness — the former is merely a framework to facilitate the latter.

Many of us make the mistake of pursuing political freedom before internalizing personal integrity.

This is a result of being led by the hatred of oppression, rather than the love of liberty.

Oppression Haters

french revolution delacroix 300x226 The Love of Liberty Versus the Hatred of OppressionHaters of oppression are shortsighted and limited by the fact that they are only able to see “what is seen,” which is the external oppression at hand.

They blindly stab in the darkness at their oppressors without any thought to what they will replace the tyrants with if they do indeed defeat them.

They are the first to strike at the leaves and the last to contemplate the roots.

Those who merely despise despotism are like rebellious teenagers throwing off the perceived shackles of parental coercion and embracing the counterfeit, arbitrary freedom of drugs and alcohol, free sex, and no curfews.

They are the “freedom fighters” who inevitably replace one tyrant with many and find themselves more persecuted and less free after their struggle than before. Or even worse, if they defeat their oppressors, they immediately begin to practice the same dictatorial methods that the vanquished had used on them previously.

They are the “Revolutionaries” who would be more accurately classified as “Reactionaries.” Their imbalanced emotional indulgence simply seeks nothing more than immunity from coercion; their concept of freedom is to be subject to no law.

Those who abhor tyranny often find that they must liberate themselves from the effects and consequences of their previous “liberation.”

They are engaged in a negative process of extrication, instead of a positive, sincere search for balanced, permanent peace and liberty.

Their prevailing thought is how their oppression affects them personally, and what they can do to change it for their own good instead of working also toward the liberation of others, including their own children and grandchildren.

They are as the immature child screaming for his rights without understanding the responsibilities attached to those rights. And because their focus is on their rights, if they ever do achieve a semblance of freedom they take it for granted, often losing it in the next generation.

They don’t appreciate it and cherish it as something precious and fleeting if not safeguarded; they just expect it and whine if they don’t get it.

Mere revulsion to force is a selfish, myopic renunciation of external constraints and ultimately, and almost inevitably, leads also to the abandonment of internal discipline.

It is the childish, lesser law of “An eye for an eye, and a tooth for a tooth”; it leads to the justification of becoming the exact thing that one is supposedly fighting against.

It seeks no ultimate, higher end than the immediate goal of casting off the shackles of oppression, and consequently leads to a dangerous and irresponsible usage of pragmatic methods.

In his book Rules for Radicals: A Pragmatic Primer for Realistic Radicals, Saul D. Alinsky, a political activist aptly labeled “this country’s leading hell-raiser” in the 1960′s and ‘70′s, writes:

“Life and how you live it is the story of means and ends. The end is what you want, and the means is how you get it. Whenever we think about social change, the question of means and ends arises. The man of action views the issue of means and ends in pragmatic and strategic terms. He has no other problem; he thinks only of his actual resources and the possibilities of various choices of action. He asks of ends only whether they are achievable and worth the cost; of means, only whether they will work.

“To say that corrupt means corrupt the ends is to believe in the immaculate conception of ends and principles. The real arena is corrupt and bloody. Life is a corrupting process from the time a child learns to play his mother off against his father in the politics of when to go to bed; he who fears corruption fears life.”

Does it not follow then that corruption is the ultimate end, and life is the means to that end, Mr. Alinsky?

Freedom Lovers

Our freedom to choose, or our agency, permits that life can be (not is) a corrupting process, but implicit in that possibility is that life can also be an exalting process.

True lovers of freedom understand this and make their lives a never-ending, proactive quest to achieve the highest level of perfection possible, as opposed to simply reacting to each new form of external oppression that comes their way.

washington valley forge 300x186 The Love of Liberty Versus the Hatred of OppressionLovers of freedom possess the maturity to not only consider what is seen, but what is not seen as well — in fact, they are far more concerned with what is not seen than what is seen.

For example, when the question of secession from a mother government arises, they do not consider the abuses of the government only, they also are aware of the dangers of separation and know when secession will cause more problems than it will solve.

When engaged in war, their sole thought is not to destroy the enemy, but also how to coexist with the enemy after the war is won.

They institute preventive policies before threats materialize.

Any time that they take significant action, the dominant question in their mind is how the particular policy in question will affect their grandchildren and great-grandchildren.

Those who cherish liberty understand that liberty may be found internally on a personal level in spite of any external abuses of power.

Although they fight external despotism when necessary, they understand that mere political/economic freedom is meaningless without internal freedom that flows from virtue and integrity — they seek personal manumission before political emancipation.

Sincere seekers of freedom use self-discipline and self-restraint as a means to the end of liberty; their concept of freedom is to be subject to true laws.

They discern that, as Viktor Frankl taught,

“Freedom threatens to degenerate into arbitrariness unless it is balanced by responsibleness.”

Theirs is a deliberate, balanced, and chosen freedom, not an accidental, arbitrary anarchy.

Their fight for liberty is a positive quest for honorable ideals, rather than a negation of dishonorable subjection.

Each new battle fought finds them at a higher level of freedom than before — they are not constantly surprised with negative consequences of errant actions.

Freedom lovers are the mature adults who understand that rights are meaningless and even dangerous without fulfilling their accompanying responsibilities.

They know that freedom is priceless; inestimable, and they teach their children and grandchildren to appreciate it and to safeguard it with their lives and their freedom lasts for several generations.

To them, freedom is not something to be taken for granted; it is something to strive for, to sweat and bleed for, to sacrifice for not only in the process of achievement, but also in the process of perpetuation.

When lovers of liberty use pragmatic methods, they understand them as necessary, but they never pursue pragmatism for the sake of pragmatism.

They merely recognize and concede that we are imperfect beings in an imperfect world, which necessitates a pragmatic approach to coexistence and progress.

However, they understand that any pragmatic theory, policy, or action must lead toward the ideal and not degenerate into chaos; idealism, is the end, pragmatism is the means to that end.

Lovers of liberty understand that one’s integrity must never be compromised in the struggle for freedom and that freedom is worthless and illusional if one becomes what they were fighting against in the battle.

They know that personal integrity is not worth sacrificing in the name of political freedom. They ask of means not only if they will work, but also if they are the proper form.

If and when they do choose to fight for freedom, the source of their motivation is love and not hatred — they fight fire not with fire, but with water.

They understand that, “The salvation of man is through love and in love,” to quote Viktor Frankl again.

And if they win the battle for freedom, they are the first to forgive their enemies, or at the very least they fight just as strongly for the rights of their previous tyrants as they do for their own.

Personal Freedom

ball chain 300x254 The Love of Liberty Versus the Hatred of OppressionHaters of oppression seek power to achieve political freedom.

Lovers of freedom don’t seek power — they seek internal freedom and become men and women of virtue and integrity, and power flows to them naturally.

Those animated by contempt for tyranny perceive power negatively, as the power to enslave, the power to cause suffering, or the power to exploit the labors of another, and they hate and fear their oppressors just as much as their oppressors hate and fear them.

Those whose motivation is love for liberty believe that power is to love in the face of hatred, to forgive cruelty without hesitation or reservation.

Freedom lovers seek to rise above the beaten path of immediate impulse and the customary routine of stimulus/response and their acts flow from idealistic vision, whereas haters of oppression act out of pure animal instinct.

The leadership style of the oppression hater is to use pride, strategy, strength, and self-aggrandizing heroism.

Freedom lovers humbly lead through virtue, wisdom, diplomacy and courage (Niccolo Machiavelli versus George Washington).

For the hater of oppression, the battle for freedom ends with the removal of the ball and chain, whether it be real or metaphorical, while the lover of freedom understands that that is just the beginning of the quest for true freedom; for him the war for liberty is perpetual.

Love & Hate In Law

The concept of justice to an oppression hater is justification of vengeance.

An oppression hater would choose a criminal court system where the purpose is to punish the wrongdoer, while a freedom lover would choose a civil system with the dual purpose of recompensing the victim and reforming the criminal.

The oppression hater wants to destroy evildoers while the freedom lover wants to change transgressors for the better.

The hater of oppression does not hate tyranny because it is tyranny; he hates it because he is being tyrannized.

The lover of freedom fights against tyranny just because it is tyranny, and he loves freedom and desires it for as many people as he can possibly impact.

In other words, the oppression hater seeks justice for himself, and the freedom lover seeks justice for the sake of justice.

As Martin Luther King, Jr. wisely stated, “Injustice anywhere is a threat to justice everywhere.”

Political vs. Holistic Freedom

Ironically, oppression haters usually compartmentalize tyranny and limit their conception of freedom to the political arena, while freedom lovers utilize a holistic view of liberty and reject all forms of dependence.

The haters rail against a despotic government while on their way to work for a corporation that they depend on to survive, while the lovers seek freedom in all aspects of their lives whether it be internal, personal freedom or political or economic freedom.

The haters usually seek security from oppression, but the lovers understand that oftentimes freedom and security are mutually exclusive.

The object of hatred for those who despise control is ephemeral and changes with the fickle seasons of history, since that object of hatred is almost always the people who are oppressing (not the actual oppression itself).

For example, their hatred centers on one political party for a time until another party rises to power, or it centers on fascism in one decade and communism in the next.

Not only does the object of their anger change with shifting political guards, it also changes as their social status changes.

In other words, if they are simple laborers, their antagonism is directed at the “greedy, selfish capitalist pigs.” If the same people happen to then become the capitalists, their enmity is now aimed at the “meddlesome government” or the “lazy workers.”

For those who are grounded in the solid principles of freedom, the object of their righteous indignation does not change, for it is never the people that they reject, but rather it is the false principles that they denounce.

Whether they are blue-collar workers, white-collar professionals, public servants, or private citizens, they will fight any form of enslavement at any level using any righteous methods that lead toward the ideal forms.

Essentially, haters of oppression fight people while freedom lovers fight incorrect principles.

Differing Views of Human Nature

Without a solid base of principles, the haters tend toward a pessimistic, cynical view of human nature.

Because they are constantly focused on oppressive persons to fight, over time all they can see are humans abusing power, much like disillusioned veteran police officers.

They do not have a positive, proactive vision of what they want; all they know is what they don’t want (external domination).

Because they don’t understand the concept of , fighting that which they do not want is constantly their focus, and in fact, they eventually begin to exaggerate their claims of oppression.

Lovers work from the inside out, while haters work from the outside in, but rarely if ever do the haters make it to the inside of themselves to begin the process of internal change; there are simply too many external injustices to fight.

Although lovers harbor no illusions about the realities of human nature, they possess a calm and balanced optimism of the nature of mankind, if for no other reason than that they have seen the effects of positive internal change in themselves.

In fact, many veteran haters who have been engaged in the struggle of fighting oppression for years often give up in their later years because of their pessimism, while lovers just keep getting stronger and more powerful in the process of personal, societal, and governmental change as they age and mature.

The haters are the bitter, disillusioned old men who laugh sardonically and derisively at the recollection of their younger years when they were full of vitality and purpose.

The old lovers spend their last years peacefully and gratefully, with fond memories of battles won, relationships forged, and wisdom gained.

Instituting & Maintaining Government

pendulum 225x300 The Love of Liberty Versus the Hatred of OppressionIn terms of the implementation of governments, haters of oppression are found in one of two camps: either they are suspicious of any form of government whatsoever, or they are the first to call for a monarchy immediately after defeating a previous, despotic monarchy.

The concept of balance is foreign to their thought processes. Hence, the hatred of oppression accounts for the phenomenon of the perpetual pendulum swing of individuals, nations, and cultures from one extreme end of the scale of possible freedom to the other, as opposed to implementing forms that seek a balance between the equally destructive extremes of tyranny and anarchy.

Freedom lovers, on the other hand, understand that proper forms and frameworks are a necessary component to the preservation of generational freedom, and they are not suspicious of the implementation of these forms — they seek them out and welcome them wholeheartedly yet carefully.

Because they suffer from the shortsightedness of selfishness, the implementation of government to an oppression hater is a defensive, reactive, hurried, and haphazard process that almost inevitably leads to the extremes of either tyranny or anarchy.

For the freedom lover, the pursuit of good government is a devoted, impassioned, lifelong endeavor and because he pursues it in a proactive fashion, he is never forced into rash decisions in the heat of the moment; when crises arrive he is composed and prepared to meet them deliberately, wisely, and imperturbably.

An oppression hater has a difficult time differentiating between real, inalienable rights, and the mere ability to perform some act, whereas a freedom lover is able to draw a distinct, definite line between the two.

Probably the most determining reason for this is that oppression haters are often atheistic and accept no higher authority than man’s reason and physical nature (physical nature being in reference to hedonism).

Lovers of liberty, on the other hand, firmly believe that inalienable rights come from a higher source than man.

Their belief in a supreme, omnipotent, omniscient Being provides them with an objective standard of right and wrong, and unlike haters of oppression, they never use moral relativism as a method to justify wrong actions.

In his classic novel War and Peace, Leo Tolstoy explains this from a Christian perspective by writing,

“For us, with the standard of good and evil given us by Christ, there is nothing for which we have no standard. And there is no greatness where there is not simplicity, goodness, and truth.”

For example, oppression haters fight for their perceived right to abort unborn children. Freedom lovers don’t even accept the simple ability to take this actions as a natural right in the first place.

jailhands 300x219 The Love of Liberty Versus the Hatred of OppressionAn atheistic oppression hater will generally not learn anything from his oppression other than the fact that it doesn’t feel good physically and mentally.

A freedom lover draws upon his relationship with a Higher Power to find meaning in suffering, to gain compassion, wisdom, and charity from oppression.

A freedom lover quite possibly might even accept his oppression as being the will of God and humbly and teachably accept it.

An oppression hater would respond to that by either saying, “If there is a God who causes suffering, I don’t want to have anything to do with him,” or, “There is no God that causes either pain or pleasure in this world. Man alone is responsible for pain and suffering or pleasure and happiness.”

This attitude is precisely what leads to hatred instead of love; they learn from their suffering to hate God, man, or both.

The freedom lover learns to submit his will to God; the oppression hater submits his will to the attainment of his own pleasure. Haters of oppression would have the joy of life without the misery and do not possess the ability to comprehend that the enjoyment of and appreciation for happiness is predicated upon experiencing unhappiness.

As regards the concept of equality, oppression haters fight for mere egalitarianism based on forced, equal distribution when they are in a poor economic class, or they fight to maintain a deferential aristocracy when they are economically rich.

Again, without a sense of true balance and an objective standard of right and wrong, they always promote the extremes, in this case those being democratic socialism or extreme, stratified capitalism.

A lover of freedom seeks to implement a structure that treats all men equally before the law, and uses checks and balances on human nature as opposed to force.

Freedom lovers know that we are all equal in the sight of God, yet different and unequal in our talents and abilities.

They desire to use their God-given abilities to enhance the abilities of others and to make all men great, while oppression haters seek either to stifle individual talent in the name of equality, or to use their capabilities to exploit others.

Conclusion

To be happy, one must be free. To be free, one must find truth and align one’s thoughts, speech, and actions to that eternal, exalting truth.

This process of alignment consists of virtue. Integrity is to maintain virtue after having obtained it for the duration of one’s life.

In this process of achieving happiness one must make the conscious choice to be motivated and animated by and dedicated to love for freedom, fidelity to principle, and allegiance to God, and not hatred of oppression, adherence to moral relativism, and allegiance to self.

Recommended reading:

The World on Reset

worldonresetcover 300x232 The World on ResetChangeThis published a manifesto by John Hope Bryant entitled “The World on Reset.”

I urge you to take time to digest it.

It will give you new insights into the massive changes we’re engulfed in and prepare you to deal with them effectively.

It details an enlightened economics that can make capitalism more sustainable and equitable.

Here are a few notable excerpts:

“…Loss Creates Leaders, and increasingly these days there is a lot of economic pain being felt around the world. In short, the world needed a dose of pain in order for it to change. We will soon have to deal with the reality of a world not in a cyclical recession, but that has been fundamentally reset.”

“…over the last 20 years we have made dumb sexy. We have dumbed down and celebrated it. Over the next 20 years we need to “make smart sexy again.” In a world seemingly obsessed with one question, which has been ‘what do I get,’ we all need to ask an entirely different question, which is ‘what do I have to give?’”

“What we need to do is to stop looking at the lazy, worn-thin traditional solutions — which have not worked and are not getting us out of this mess—and re-imagine the world we actually want to live in, as well as the way we want to function within it.”

I’m also excited the read John Bryant’s new book, Love Leadership: The New Way to Lead in a Fear-Based World.

When is Your Website Finished?

How can you know when it’s perfect and ready to launch? Who should you listen to when it comes to fine-tuning your website? What should you do if someone doesn’t like it?

There’s one secret that answers all of these questions. It’s the single most important thing you can ever learn about website creation and management.

Let me give you a hint: Your website is never finished. It’s never perfect.

And whose advice should you heed on how your site can be improved? Friends and family? People internal to your organization? Consultants?

All of these people may offer valuable insights. But there’s only one group of people whose insights ultimately matter — your organic website visitors.

And how can you know what they think of your site? By installing, tracking, and analyzing website analytics.

I promise to reveal the secret, but it’s going to make more sense with more context. Keep walking with me.

Analytics track massive amounts of website visitor patterns and data and tell you how people are interacting with your site, where they’re spending time, where they’re losing interest and leaving, places where they’re experiencing friction, etc.

Your conversion rate is the single most important element to track on your website. If your website is not converting casual visitors into engaged community members, and community members into buyers, your website isn’t doing its job. A good website converts 10-30% of visitors through some call to action.

Have you figured out the secret yet? It’s as easy as ABT.

The ABT Method

Here’s the secret: Always be testing. That’s the first and most important principle you must ingrain into your business culture and marketing efforts when it comes to managing your website.

Your website will never be finished. There’s no such thing as a perfect website. And the most important feedback to listen to regarding your website is the natural feedback you receive from your visitors, in the form of analytic data.

Have a 60% bounce rate? Change an element or two on your home page, then track it for another month. Have a 2% conversion rate? Offer a free e-book and see how much it rises. Are visitors consistently exiting your site from a particular page? Play with it and make it more effective.

There are infinite variables that can be considered, such as your website copy (text), colors, call to action buttons, where calls to action are placed, what to include in forms and what to exclude, etc. Subscribe to this blog and read this article to get started.

But underlying all of that vast information is one key principle: Always be testing.

Just accept the fact that your website isn’t good enough. It never will be. But the real question is whether or not it’s better than the last version. Is it improving? Is your bounce rate dropping and your conversion rate rising?

Fine-tuning your website is a process, not a destination. Build the best website that you can. Get as much feedback as possible before launching. But ultimately, it is your visitors that have the final say on whether or not your site is effective. Let them tell you what they like and don’t like about the site by paying attention to your analytics.

Then, keep changing elements and testing to improve your lead generation website continually.

The Most Direct Path to a Top Search Engine Ranking

Search engine optimization (SEO) is a highly technical and competitive industry. Companies can easily spend thousands of dollars in pursuit of a front page, organic search listing based on specific keywords.

Getting a front page search engine listing is like climbing specific mountains and planting your flag on top of them. Some mountains are higher and steeper than others.

For example, if you’re a financial planner in New York, your goal could be to get your site listed high on search engines when browsers search for “financial planners” + “new york”. Unfortunately, that’s a huge mountain to climb. That claim has already been staked by thousands of others in front of you.

There’s a much simpler, cheaper, and quicker strategy. That is to forget the tall, cluttered mountains and build your own. Get out of the Himalayas and onto the flatlands where there’s no competition.

In other words, instead of going after established and competitive key words and phrases, simply create your own. These can be proprietary words based on a product or process you’ve created. They can be standard words for which you create a new context through marketing campaigns.

In any case, they are words and phrases that do not currently receive a lot of search traffic, which enables you to “own” them quickly and easily.

Consider these examples:

Social Leadership

When I co-founded the Center for Social Leadership, one of our reasons for choosing the term “social leadership” was the SEO potential. Google “social leadership” and you’ll find our website on the front page, along with three other links that reference our site. This also took about two weeks to achieve.

Persuasion Architecture

Bryan and Jeffrey Eisenberg coined the term “persuasion architecture” when they founded their firm Future Now in 1998. It was a brand new, unheard of term at the time; now it’s a widespread, industry standard term. Google it and you’ll find Future Now right at the top.

The Downside & Challenge

The downside to this strategy is that, initially, hardly anyone will be searching for your words/phrases. You’ll own a tiny mountain that is virtually non-existent on the web.

Using this strategy requires hardly any technical and deliberate SEO work. Instead, it requires that you generate enough interest with your newly-created term that people will start searching for it over time.

The good news is that generating buzz around a unique, proprietary phrase is much easier than fighting for prominence with popular phrases.

Castrol recently launched a hilarious commercial called “Think With Your Dipstick.” Google “dipstick” and you find their commercial right at the top of the first page. As the “dipstick” commercial spreads virally, more and more people will start searching for it.

On the other hand, Google “oil” and Castrol isn’t even on the radar. They do own a front page ranking for “motor oil,” but they undoubtedly pay dearly to maintain the privilege.

Plant Your Flag

The most direct path to a top search engine ranking is to sidestep the clutter of competitive keywords and phrases and create your own. Name a product, process, or methodology with a unique, proprietary term. Create a viral message attached to a word or term. Then, generate buzz around your word or phrase through both online and offline marketing.

Instead of climbing existing mountains to replace the deeply entrenched flags of others, plant your flag where no mountain exists, then watch the mountain grow up around your flag.

Recommended Reading

Blue Ocean Strategy: How to Create Uncontested Market Space & Make Competition Irrelevant by W. Chan Kim & Renee Mauborgne

How to I.C.E. Your Mission

A dear friend of mine has been struggling with what he should do with his life. While observing and doing my best to help him through this process, the following formula revealed itself to me with stunning clarity:

Mission = Intention + Connection + Execution

Anyone can attract the resources and people they need to accomplish anything they want to by living this formula.

Intention

“I can teach anybody how to get what they want out of life. The problem is that I can’t find anybody who can tell me what they want.” -Mark Twain

The first thing my friend struggled with was not knowing what he wanted to be and do for a living. In that state, there was very little I could do to help, other than to empathize and be there for him.

In the absence of a clearly-defined, stated intention, all advice is vacuous and meaningless.

Intention defines context and puts appropriate resources at our disposal automatically. We’re surrounded by everything we need to accomplish our mission: people, tools, resources, money, etc.

It’s all available, but we don’t even know what we need until we define what we want to do.

Immediately upon determining intention, the universe moves to to help us.

In the case of my friend, he determined that he wanted to become an artist through photography and videography. As soon as he stated that intention, the floodgates of opportunity opened and I was able to help.

For example, I can help him build a website and market effectively.

These skills were abstract and meaningless without the context of his intention. Suddenly, they became concrete and critical.

Connection

“First, you have to be visible in the community. You have to get out there and connect with people. It’s not called net-sitting or net-eating. It’s called networking. You have to work at it.” -Ivan Misner, Founder of Business Networking International

After defining our intention, the next step is to gather the resources we need to fulfill it. Connection is vital at this stage. By connection, I refer to our relationships and network.

The more people we’re connected with, the more resources are available to us. The broader and deeper our connections, the quicker and more direct our path to success.

For example, in Three Cups of Tea, Greg Mortenson speaks of his immense struggle to fund schools for girls in Pakistan.

Living with “monkish frugality” and writing hundreds of letters, Greg scrambled to accomplish his goal. Finally, he connected with Jean Hoerni, a wealthy physicist and inventor, who promptly funded his first school, and later helped Greg create the Central Asia Institute with a large endowment, as well as an annual salary for Greg.

This is where Hub Mentality™ makes all the difference.

Everyone should be implementing the principles of Hub Mentality™ — even people without clearly-defined goals.

Hub Mentality™ helps you put infrastructure in place that can be leveraged at any point. The longer you wait to build a hub, the more people and resources are lost to you.

Execution

“There is no substitute for hard work.” -Thomas Edison

You know where you want to go. Through your connections, you have access to the resources you need. The only thing left is to execute with discipline and perseverance.

In a recent article, Carl Woolston detailed fallacies about the “law of attraction,” as found in media such as The Secret.

What attraction gurus often fail to explain is the hard work involved in the process. Defining and intention and visualizing a goal are certainly good first steps, but they are nothing but wishful thinking without execution.

You don’t have to be intelligent, famous, or wealthy to execute. You must simply be determined. The more you stick with your goal, the more doors open for you, the more you learn, the more you streamline and simplify and improve.

Do You Want It?

I’ll conclude with a thought from an anonymous author:

“When you want a thing bad enough to go and fight for it, to work day and night for it, to give up your sleep and your time for it;

“if only the desire of it makes your aim strong enough never to tire from it, if life seems all empty and useless without it, and all that you dream and you scheme is about it;

“if gladly you’ll sweat for it, fret for it, plan for it, pray with all your strength for it;

“if you’ll simply go after the thing that you want with all your capacity, strength and sagacity; faith hope, and confidence, stern persistency;

“if neither poverty nor cold, nor famish, nor gaunt, nor sickness of pain to body or brain can turn you away from the aim that you want;

“if dogged and grim you beseige and beset it…

“You’ll get it.”

What do you want? Do you have the resources and connections you need to achieve it? Do you have the discipline to achieve it?

Remember: Intention + Connection + Execution = The Fulfillment of Mission

Action Steps & Resources:

  • Read this article on vision to help you with creating intention
  • Watch this free recorded webinar on Hub Mentality™
  • Implement the principles of Hub Mentality™, beginning with blogging and social networking
  • Read Self-Reliance by Emerson and Let Your Life Speak by Palmer
  • Find a mentor who has done what you want to do and formalize a mentoring relationship with them

Your Life Will Change When…

…you spend more money and time on books than you do on entertainment.

…you stop waiting for others to solve the problems you notice.

…you trust your intuition more than the “wisdom of crowds.”

…you muster the courage to venture inside yourself and discover your intuition in the first place.

…you accept that problems aren’t “out there”; they’re in your own heart.

…your vision of yourself and your life becomes more compelling than your fear.

…your commitment to truth becomes stronger than your attachment to beliefs.

…your desire to love becomes stronger than your attachment to ego.

…you realize that you can’t effectively influence others until you know yourself.

…you value the freedom of forgiveness over the prison of blame.

What People REALLY Want — & How to Give it to Them

People rarely buy what they buy. Come again?

It’s true — what people buy goes far deeper than tangible products and services. What people really buy are the intangibles beyond what you can see and touch, such as image, security, freedom, peace, and joy.

Are you giving your customers what they really want? Do you know how to?

If all motorcycle enthusiasts wanted was a motorized two-wheel vehicle, then why do some buy BMWs and some buy Harley-Davidsons? It’s not about the steel and the mere functionality; each of these bikes carries an image.

A BMW quietly states sophistication, comfort, and style. A Harley roars, “I’m tough and dangerous, a person to be reckoned with!”

Car buyers want far more than a car; they want a car that proclaims who they are, something that defines them. Mercedes drivers want prestige. Toyota Prius drivers define themselves as sensible and environmentally conscious. Jeep drivers love the image of rugged freedom and virile activity.

maslowsheirarchy 300x196 What People REALLY Want    & How to Give it to ThemMost of our purchasing decisions are made to define ourselves to the world, rather than to fulfill basic survival needs. Abraham Maslow gave us insight into the human psyche with his “heirarchy of needs.”

If you’re trying to fulfill basic needs, you’re way behind the curve of civilization. We’ve conquered survival; now we want self-definition and -actualization.

  • If you’re selling soap, don’t sell soap; sell environmental consciousness.
  • If you sell food products, don’t sell food; sell health and wellness.
  • If your product is men’s shoes, don’t sell men’s shoes; sell the image of debonair.
  • If your business is women’s hair products, don’t sell shampoo; sell carefree and sexy.

How To Give People What They Want

The how is simple: speak to the intangibles in all of your marketing communications. Help your customers define and enhance their desired self-image by buying your product.

Consider this example of a Bowie knife from Lone Star Cutlery, an online retailer of sport and collectible knives. The current description is nothing but this list of tangible features:

  • High Carbon 440 Steel Sabre Ground Clip Blade
  • Beautiful India Stag Bone Handles
  • Brass Guard and Pins
  • Full Tang Construction
  • Tan Leather Belt Sheath imprinted with “BEAR & SON”
  • Bear & Son Limited Lifetime Warranty

Now watch the knife come alive with the following sample description:

Easy, partner — this 9-inch bad boy bites. If you eat gourmet French food daintily, bask in classical music, and tour in a luxury sedan, this one ain’t for you. This beauty is the Harley-Davidson of cutlery, the rough-and-tumble backwoods brawler for only the toughest of customers.

When you grasp the solid handle and test the balance you’re going to feel the wind in your hair from the plains, see the blue western sky, and ache to be on a wild and dangerous hunt. Yes, sir, there’s power in this broad steel — and only the bravest dare wield it.

And if that’s not you, it’s best if you slowly back away from this here Bowie…

Of course, you and I both know that this knife will never be used on a “wild and dangerous” hunt; it’s going to sit in a display case and rarely be touched, if at all. But what does it matter — buyers want more than the actual knife; they want the image that the knife represents.

The sample description above sells them what they really want, beyond the steel and bone. They want to feel a surge in their self-image when they pick up the knife.

Ready to explode your sales? Sell your customers what they really want — the intangibles of image and feelings. Speak to their self-definition, rather than to their survival needs. Vividly demonstrate why buying your product is a perfect expression of who they are.

People don’t buy what you see; they buy who they are — at least who they want to be. Do you know who your customers are? Are you helping them to enhance their self-image?

Page 2 of 4«1234»